Customer Experience and Marketing Automation

As organizations grow in size and the buying cycle gets more complex, maintaining a one-to-one relationship with prospects and customers at every stage of the buyer’s cycle can be quite an arduous task. It takes years to win a customer. Building a positive customer experience is not an overnight process. You have to spend a … Read more

Neri Oxman’s Krebs Cycle of Creativity

Inspired by the Krebs Cycle for citric acid, Architect, Designer and Associate Professor of Media Arts and Sciences at the MIT Media Lab, Neri Oxman created the Krebs Cycle of Creativity. Ms. Oxman explains that we usually think of Art is for expression, Science is for exploration, Engineering is for invention and Design is for … Read more

Easy to Use 2.0 Audiobook

You can now listen to the Easy to Use 2.0 audiobook! Here are few things that folks have been saying about Easy to Use 2.0: “It’s refreshing to see the thoughtfulness and design expertise Sean Van Tyne brings to the enterprise software space. It is a technology category that’s ripe for design-led disruption, and this … Read more

It’s Really a Riskiest Assumption Test, Not a Minimal Viable Product

“There is a flaw at the heart of the term Minimum Viable Product: it’s not a product. It’s a way of testing whether you’ve found a problem worth solving. A way to reduce risk and quickly test your biggest assumption. Instead of building an MVP identify your Riskiest Assumption and Test it.” – Rik Higham, … Read more

Increase Quality and Time to Market with Rapid Prototyping

Markets are changing faster than ever. Driven by expediential changes in technology, customers want more personalized experiences and they want it now. How do you keep up with the ever-changing market landscape and deliver high-quality products and services? No matter how deep our up-front understanding is of our market, we really cannot predict our customers’ … Read more

Technologies That Could Soon Enhance You in Body and Mind

Here comes the future! Are you ready for augmented vision, brain-computer interface and the end of personal computers and smartphones? From Elise Bohan, 10 Human Body Modifications You Can Expect in the next Decade: “Your smartphone enhances your mind, your spectacles enhance your vision, and your pacemaker (if you have one) regulates your heartbeat. Our … Read more

Experience Design, Lean and Agile

In today’s experience economy, successful companies don’t stand out because of their efficient production or their better engineering. It is their dedication to understanding their customers and their strong commitment to solving customers’ problems and servicing their needs. Experience Design focuses on the customer problems and needs. Applying human-centered design helps companies become more agile and flexible in their … Read more

Are Your Customers Analog or Digital?

My wife called from the garden to my daughter asking for the time. My daughter replied three fifty (3:50). I immediately thought “why didn’t she say ten to four?” Then I realized that she rarely looks at an analog clock – she probably doesn’t even know what “ten to four” means. Or how about “half … Read more

Artificial Intelligence Experience Design Principles

As was the case with the mobile revolution, and the web before that, machine learning is causing us to rethink, restructure, and reconsider what’s possible in virtually every experience we build. At Google, they call this Human-Centered Machine Learning – staying grounded in human needs while solving for them—in ways that are uniquely possible through … Read more