What is UX Leadership

We work with the executive leadership team or the Head of Design to optimize the design organization; define/improve the design process; define roles/responsibilities and career pathways; and recruit, interview and onboard new hires. Other projects over the years have included helping organization develop their UX strategy objectives and KPIs, personas, journey maps, innovation and design thinking workshops and more.

User Experience Strategic Objectives and KPIs

It is essential to put your solutions into the context of the market problems they solve, the business objectives they support, and the customer needs they meet. Using a scorecard helps organizations balance and achieve their strategic objectives across Financial, Customer, Processes, and Learning and People.

Van Tyne Group will work with your leadership team to develop and define your scorecard:

  1. Review current business objectives.
  2. Scorecard workshop (objectives) – one ½ day session to review current strengths and opportunities to determine experience design objectives.
  3. Scorecard workshop (measures and initiatives) one ½ day session to develop your objectives’ measures, metrics and initiatives. (It is recommended to do this on two separate days to ‘sleep on it’)
  4. Develop your strategy scorecard for distribution.


Strategy scorecard

UX People and Process

Working with the Head of Design or acting as an intermediate Head of Design, the Van Tyne Group will help you scale your design organization.

Within the context of your organization’s business objectives, we we help you ensure that Design is “on the right seat of the bus” in your organization. We will help integrate the design process into your existing ecosystem – balancing it with Marketing and Technology, Product Management and Development. Developing a customize process that fits your unique needs following industry standard best practices.

We can work with your HR department to better define your design team roles, responsibilities, pay scale, and career pathways to grow the right team to fit your design process.

We can help you recruit, interview and onboard new hires that are the best fit for your design needs and company culture. We have decades of experience of hiring designers for locations all around the globe.

User Experience Agile Integration

We help you cover the basics of Agile development and how User Experience (UX) best serves this development process. We help you with the definitions, activities, tasks, and deliverables of the Agile and UX processes including hand-offs and best practices.

Sean Van Tyne, Founder and Principal of Van Tyne Group, is the author of Easy to Use 2.0: User Experience in Agile Development, the guide for any organization that has adopted Agile development and wants to ensure best-in-class integration of User Experience Design.

UX Boot Camps for Agile Development are an intensive hands-on course for lean and agile product managers, designers, and developers that want to learn how to integrate the right amount of just-in-time UX processes to meet business objective and to deliver the optimal experience to customers that create long-term sustainable market and revenue growth. At the boot camp you will learn:

  • How to create an Agile UX strategy for your organization
  • How to develop Agile UX user stories
  • Learn guerilla Usability methods and technique
  • Get hands-on experience creating Agile personas and wireframes

You will get a copy of Easy to Use 2.0, a workbook with all the presentation and exercises and a certificate for completing the boot camp. Continental breakfast, a light lunch, and an afternoon snack are also included.

The Van Tyne Group can customize boot camps for your organization or specific groups like product managers, designers, developers, etc.

In addition to boot camps, Van Tyne Group can provide workshops, seminars, talks, courses, mentoring, oversight and/or any other form that fits your organization needs.

What is User Experience

User Experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products. This involves the design of the entire process of acquiring and integrating the solution, including aspects of branding, design, usability and function. It encompasses the visual appearance, interactive behavior, and assistive capabilities.

The overall goal of designing experiences is to take the inherent complexity and make it simple. The one overarching principle is to make it easy and obvious to do the right thing and hard or impossible to do the wrong thing. That may sound easy, but it is not.

- Easy to Use 2.0


UX considers the Why, What and How of the target audience. The Why involves their motivations for adopting the solution, whether they relate to a task they wish to perform with it or they associate with the brand. The What addresses the things people can do with a solution – its utility. The How relates to the design of functionality in an accessible and aesthetically pleasant way. UX design starts with the Why before determining the What and then, finally, the How in order to create solutions that people can form meaningful experiences with.

UX design tasks include: understanding the market problem, business objectives and target end-users goals (this usually includes conducting user research); developing high-level conceptual designs like workflow to vet assumptions; iterative prototyping to validate design solutions; and usability evaluations to ensure that the target audiences goals are met and expectations are exceeded.