Group Personas

In some cases, you may only need to define a limited set of primary and secondary personas. It may be important to make the distinction between your buyer, user and influencer personas. But as you think through your scenarios, if you find groups of personas interacting with the environment or with other personas, you may … Read more

My Favorite Toy and Design Thinking

My favorite toy as a child was a broken single reflex camera. It served as everything from my Star Trek tricorder to a spaceship for my little toy men. My parents would have never guessed it. I wouldn’t have guessed it either. But if my parents had observed my play and asked me a few … Read more

The Partnership Between Designers and Data Scientists

From Experience Design in the Machine Learning Era, Fabien Girardin shares that with a behavioral data-driven experiences, we exploit thick data, the qualitative information that provides insights on people’s lives, big data from the aggregated behavioral data of millions of people and the small data that each individual generates. Traditionally, designers focus on defining the experience of the service, feature or … Read more

Experience Design Principles for Machine Learning Solutions

“Nowadays, the design of many digital services does not only rely on data manipulation and information design but also on systems that learn from their users.” – Fabien Girardin, Experience Design in the Machine Learning Era Behavioral data – human interactions (transactions) with systems – is fed as context to algorithms that generates knowledge. An … Read more

Agile UX Remote Usability Testing

Usability evaluations assess the degree to which your website, application, product or service can be used by your customers, the efficiency of your solution and the overall delightfulness you deliver. These evaluations are to validate that the tasks are easy to complete. It is a test of the ease of use of your offering not … Read more

What do Product Managers need to know about User Experience?

Let me start with “What do Product Managers need to know about Product Management.” In 1931 at Proctor & Gamble, Neil McElroy wrote a memo that proposed the idea of a “brand man” — an employee to manage a specific product rather than serving a traditional business role. Other organizations adopted brand management and the … Read more

Experience Design and the Sixth Sense

When designing experiences – regardless if it is for a place or event or product or service – you think about how it will be experienced across the five senses: sight, sound, touch, taste and smell. All of these are important but what about the sixth sense? I don’t mean extrasensory perception or ESP but … Read more

Persona Walkthrough

The other day I was helping a good friend and colleague with a “persona walkthrough.” A persona walkthrough is when you “walkthrough” your experience assuming the role of the persona. In this case, we were walking through an online experience. We started with a persona named Sally. Sally is a “Soccer Mom” – she is … Read more

How to Win I-Want-To-Buy Moments

In a Think with Google I-Want-to-Buy Moments: How Mobile Has Reshaped the Purchase Journey blog, they shared five tips to win micro-moments. I supplemented them with further information that should help you execute: Identify your consumers’ I-want-to-buy moments. Talk to them—in stores, through surveys, in focus groups and forums—to figure out when and how they’re … Read more

Word of Mouth Strategies and Tactics

Source: Modern Comments Customer Feedback Stats From Medipost’s Let’s Rethink How Advertising Works: “As far back as 1966 the phrase “word of mouth advertising” was coined in a Harvard Business Review article by Ernest Dichter, the father of motivational research (and the “focus group”). He exhorted the ad community to move from acting as ‘a salesman who … Read more