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Test Your Riskiest Assumptions First

How do you know you’re making the right bets with your ideas? Which bets do your ideas hinge on? These are our riskiest assumptions. They need to be tested before you spend your valuable time and money. With the ‘problem’ in mind, map out the customer journey to identify the riskiest assumption. Armed with a

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Disneyland Go Away Green

Disney created a color called Go Away Green. A very bland green shade you see a lot of in the park but don’t really think anything about.  It was created with the idea that the common eye would glaze right over it. Truth is, unless you’re looking for it, it is all too easy to just

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Aesthetic Experience and Neuroaesthetics

Aesthetics is a set of principles concerned with the nature and appreciation of beauty, especially in art. Aesthetic experiences, such as looking at paintings, listening to music or reading poems, are linked to the perception of external objects, but not to any apparent functional use the objects might have. Aesthetic experience involves more than preference,

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Measure What Matters in Experience Design

“Do not solve the problem that’s asked of you. It’s almost always the wrong problem.” – Don Norman Designers have often been told to focus on outcomes, not features, so that they solve the right problem instead of building the wrong thing. While this rule has been accepted and practiced within experience design, it is

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UX Design Creating Transparency and Trust for Machine Learning

How we make machine learning transparent to our customers is one of the great design challenges of our time—and a very necessary one. Machine learning refers to different kinds of algorithms that learn from inputs like human interaction or data and create evolving feedback over time from that input. It can use preexisting data to

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Listening is the Willingness to Change

Listening is one of the most powerful things we can do.  It is also very challenging.  It seems strange that it is difficult. But it is… because it demands us to be both self-aware and willing to be compassionate. Active listening is all bright-eyed, big smile and nodding approval kind of a listening. Deeper listening is

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Great Companies

Great companies attract and retain great people. Great people create great products and services. Great products and services attract and retain great customers. Great customers advocate for the company’s brand that attract great new prospects.

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OKR – Objectives and Key Results

Objectives and Key Results (OKR) is a framework that helps organizations prioritize, align, focus and measure the outcome of the work they do and communicate strategy to employees in an actionable, measurable way. It helps organizations to move from an output to an outcome-based approach to work. An OKR consists of an Objective, Key Results,

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