Building Awesome: Turning Concept into Reality in the Face of Adversity: A Superintendent's Journey
The Van Tyne Group and Thinking Engines conducted a study with several commercial construction companies looking for opportunities for unprecedented improvement. They learned that the Superintendents are the key to disrupting this industry.
Discover why removing the barriers to success and properly empowering Superintendents are key to disrupting this industry.
Easy to Use 2.0: User Experience Design in Agile Development for Enterprise Software The intersection of the customer, user and technology is at the heart of this concise guidebook for developing easy to use software. In Easy to Use 2.0, Sean Van Tyne expands on his previous edition, taking the complex topic of agile development for enterprise software and making it easy to understand and easy to implement. Easy to Use 2.0 is an easy to use guide to creating simple yet effective enterprise applications.
Easy to Use 2.0 covers new topics like user experience myths and realities, the experience economy, user experience maturity model, and how to create your user experience strategy. There are new case studies from the field, what is design thinking and how to do design sprints, minimal viable and minimal desirable products, how to handle UX debt, how to hire the right talent for your organization and more.
Easy to Use is your roadmap to successfully integrating UX design and Agile development. Businesses wishing to rapidly create great software would be well advised to get a copy of this book for every member of the team. You want Easy to Use 2.0 as your software development companion. Particularly where business wins, losses and profits depend on user experience being better than the competition.
The Customer Experience Revolution Now in its third printing
A revolution is underway, a shift in dynamic that has changed the consumer-business relationship forever. This "Customer Experience Revolution" is the subject of this book by Jeofrey Bean and Sean Van Tyne. This book is essential reading for anyone wanting to understand how businesses are evolving in this new century. To learn more, please visit www.cxrevolution.com.
Purchase The Customer Experience Revolution from Brigantine Media or any seller of fine books.
The Guide to the Product Management and Marketing Body of Knowledge
Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK® Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness.
It was an honor to work with Greg Geracie and the team on this guide. I provided the introduction to user experience (UX) for product management; describing the integration of UX activities into the overall product management process; and describing UX methods for product managers.
UX Boot Camps Compendium ©
This compendium is a collection of the previously published material that provided the information for the UX Boot Camps workshops. Over the years I have published white papers, articles and books that have informed my lectures, speaking engagements and workshops. These manuscripts have been reformatted for this compendium.
Corporate User-Experience Maturity Model Human Centered Design
Springer Berlin / Heidelberg, 2009, Volume 5619/2009, pages 635-639
User experience encompasses all aspect of a persons experience with an organization’s services and products. Organizations may or may not be aware of their customers’ experience with their services or products and give different degrees of attention to developing and managing their customers’ experiences. These degrees of attentions given to their customer experience can be measured and charted by phases or stages along a continuum of dedication or maturity. Based on the Capability Maturity Model Integration and the Corporate Usability Maturity, this paper presents a model of user experience maturity by level based on an organizations dedication of resources, budget, and process integration.
User Experience: The Third Objective
By Larry Marine and Sean Van Tyne
The Pragmatic Marketer, Volume 8, Issue 4, 2010Conventional wisdom holds that the true measure of your product success is in how well it meets your business and marketing objectives. But what about the third objective—user experience? Apple, for example, has developed a reputation very different from Microsoft. Which one would you say succeeds at setting and meeting successful user experience objectives?User experience is about managing the customer side of the equation. A good UX objective needs to be specific and measurable just like good business or marketing objectives. To create your user experience objective you must have a clear understanding of your business and marketing objectives and align with your users' needs.
UX Matters, November 22, 2010
Does your website speak to your customers and fulfill your business objectives?
By Jeofrey Bean and Sean Van Tyne
The Pragmatic Marketer, Volume 6, Issue 4, 2008
In this article, Sean partners with Jeofrey Bean to address the critical steps businesses should take to make their websites more compelling to their target audiences. They share a step-by step process that connects market intelligence to the user experience for website visitors; how business objectives provide the measure of the user experience design; and how to exceed the needs of the customer to deliver simple, elegant solutions that are a joy to experience.Read Article (PDF)
Skinit Customizer Increases Conversion by 350%By integrating knowledge of the customers goals and design best practice with business objectives, Van Tyne Consulting help deliver a solution that exceeded projected revenue estimates.
The Pragmatic Marketer, Volume 5, Issue 3, 2007In this article, Sean explains the difference needs of the customer and user for enterprise solutions. He covers everything from research and design validation through conducting usability and supporting corporate strategy. Sean explains how to conduct research for these difference audiences along with how to iterate designs for validation and evaluate the design for ease-of-use.
Sean Van Tyne, June 2007Through his tenure of developing User Experience departments, strategies, processes, policies, and procedures for a variety of companies in a variety of markets and inspired by the Capability Maturity Model Integration and the Corporate Usability Maturity, Sean developed this Corporate User Experience Maturity model.
The Pragmatic Marketer, Volume 5, Issue 1, 2007In this article, Sean explains how Product Design works with Management and Development throughout the product lifecycle. Product Design elaborates on the solution that Management provides for Development to build. Product Design partners with Management early in the product lifecycle to quantify, analyze, and validate solutions, and partners with Development to design, build, and test the solution, thus fulfilling its role as a bridge between these two functions.