UX Design Creating Transparency and Trust for Machine Learning

How we make machine learning transparent to our customers is one of the great design challenges of our time—and a very necessary one. Machine learning refers to different kinds of algorithms that learn from inputs like human interaction or data and create evolving feedback over time from that input. It can use preexisting data to … Read more

Human-Human Interaction is Still a Thing

I have two assumptions: our dependency on technology is only going to increase; and the need for that technology to be ubiquitous or invisible will be mandatory. I love Machine Learning and AI. And combined with UX, I believe we will make a better world. I have another assumption. There are some interactions that some … Read more

Experience Design, Machine Learning and the Platinum Rule

The Golden Rule or law of reciprocity is the principle of treating others as one would wish to be treated. It is a maxim of altruism seen in many religions and cultures. Simply stated, “One should treat others as one would like others to treat oneself.” As a child, I learned it as “Do onto others as you would want them to do … Read more

Design and Data Science: Creating Meaningful Experiences in the Machine Learning Era

With the advance of machine learning and “artificial intelligence” (AI), it has become the responsibility of both designers and data scientists to understand how to shape experiences that improve lives. As Greg Borenstein argues in Power to the People: How One Unknown Group of Researchers Holds the Key to Using AI to Solve Real Human Problems: … Read more

The Partnership Between Designers and Data Scientists

From Experience Design in the Machine Learning Era, Fabien Girardin shares that with a behavioral data-driven experiences, we exploit thick data, the qualitative information that provides insights on people’s lives, big data from the aggregated behavioral data of millions of people and the small data that each individual generates. Traditionally, designers focus on defining the experience of the service, feature or … Read more

The New Relation Between Humans and Machines

“The experiences powered by machine learning are not linear or based on static business and design rules. They evolve according to human behaviors with constantly updating models fed by streams of data. Each product or service becomes almost like a living, breathing thing. Or as people at Google would say: ‘It’s a different kind of … Read more

Data Visualizations: Storytelling and Persuasion

In Data Visualization: Your Secret Weapon in Storytelling and Persuasion, Adam Singer, Analytics Advocate at Google shares: “In a world increasingly saturated with data and information, visualizations are a potent way to break through the clutter, tell your story, and persuade people to action.” Statistics are good but showing your data in context of what … Read more

Agile UX Remote Usability Testing

Usability evaluations assess the degree to which your website, application, product or service can be used by your customers, the efficiency of your solution and the overall delightfulness you deliver. These evaluations are to validate that the tasks are easy to complete. It is a test of the ease of use of your offering not … Read more

Analytics to drive your Website’s Experience

In Nielsen Norman Group blog, Five Essential Analytics Reports for UX Strategists, Jennifer Cardello describes how analytics inform UX goals, strategies, and concepts. These are five examples that are essential: 1. How Fast Is Mobile Access Growing? This information is helpful when you are planning, pricing, and comparing approaches to making your site mobile friendly. … Read more