It’s Really a Riskiest Assumption Test, Not a Minimal Viable Product

“There is a flaw at the heart of the term Minimum Viable Product: it’s not a product. It’s a way of testing whether you’ve found a problem worth solving. A way to reduce risk and quickly test your biggest assumption. Instead of building an MVP identify your Riskiest Assumption and Test it.” – Rik Higham, … Read more

The ProductCamp San Diego Experience, Small Tasks and Backup Plans

We held our first product camp in San Diego a couple weeks ago. It was a great event. I was impressed by the turnout and quality of discussions. A product camp is an “unconference” for product marketing, management, design, development or related topics. An unconference is a participant-driven meeting. Modern unconferences have been around since … Read more

A Win-Win Relationship with Product and Experience Design

In a small organization, one person may be responsible for the success of the product and the experience design. But even in some of the smallest companies, you see these as different roles. The person responsible for the product success is usually focused on defining the product – sometimes referred to as the Product Manager … Read more

The Most Important Experience Metric

You could be measuring a ride experience at Disneyland, the driving experience of a Tesla, a medical device in the operating room – or your website’s experience… You may think that you want to measure satisfaction or delight, learnability, effort or event time on task. These are all important factors, but the most important thing … Read more

Product Management and Design Working Together

The best product development experiences I have had have been when the Product, Design and Development work together. One experience that comes to mind, is when the Product Manager, Development Manager and myself were working on a solution for a new market. We visited our main prospect, the largest organization in this market, with a … Read more

Customer Experience, User Experience and Agile

I was recently interviewed by Carlos Marquez, CEO at Connexa. He was looking for clarity around Agile development and the roles that Customer Experience and User Experience play. Here’s what I shared: According to the latest definition of Agile software development on Wikipedia: “Agile software development describes a set of values and principles for software … Read more

Many Ways to Think About Your Personas

Ten years ago, I wrote in “Product Design: Bridging the Gap Between Product Management & Development” for Pragmatic Marketer that: “Personas are a stand-in for a unique group of people who share common goals. They are fictional representatives—archetypes based on the users’ behaviors, attitudes, and goals.” The concepts of a persona have been around for … Read more

Delivering Experience Design as a Service: An Interview with Steve Craig, Director, Products & Experience at Mitek

Steve Craig, Director of Products & Experience for Identity at Mitek, is a product leader known for creating and executing product vision and driving technology roadmaps in entrepreneurial environments as well as in Fortune 500 companies like HP and Intuit. He joins us today to talk about Experience Design as a Service (XDaaS). Thanks for joining … Read more

Experience Makers are Memory Makers: Products are now Props and Services are the Stage

In The Experience Economy, Pine and Gilmore explain how we are in a new economic era in which mere goods and services are no longer enough and all businesses must orchestrate memorable events for their customers. Joe Pine, shares in this video how in this new economy we are in that products are now props … Read more