Doing Good is Great for Your Brand

Altruistic behavior is common throughout the animal kingdom, particularly in species with complex social structures. For example, vampire bats regularly regurgitate blood and donate it to other members of their group who have failed to feed that night, ensuring they do not starve. In numerous bird species, a breeding pair receives help in raising its … Read more

Authenticity, Your Brand Promise and Experience

I was having coffee with my good friend, Mark¬†Tomaszewicz, Chief Experience Officer at Bulldog Drummond. Mark was sharing with me this idea that at the intersection of brand promise and brand experience is authenticity. Mark recently wrote a blog about it. What I like about this Venn diagram Mark shared in his blog is how … Read more