Customer Segment Profiles and Personas: Data to Insights

Customer S According to Greg Chapman, Founder and CEO of The Pocket CMO, ‘customer segmentation provides a comprehensive understanding of your current and potential consumers that produces a variety of rich data including identifying the financially-optimal targets for your brand.’ Greg shares that: “Profiles are built from data. Personas are built from insights.You don’t market … Read more

Tenacity

Tenacity is the quality of being determined and persistent. I have found tenacity to be a key factor in long-term success. My father grew up during the Great Depression. His father had died when he was young, and he was raised by his single mother, grandmother and sister. Jobs were hard to find but, like … Read more

Customer Experience Loyalty ROI

To determine exactly how customer experience affects loyalty, the XM Institute recently (December 2019 report) asked 10,000 U.S. consumers about both their experiences with and their loyalty to 294 U.S. companies across 20 industries, and then they analyzed their responses. The results show improved CX correlates to increase purchases and make recommendations: Purchase more from … Read more

Gen Z Customer Experience Tips

Generation Z, is the youngest, most ethnically-diverse, and largest generation in American history, comprising 27% of the US population. Pew Research recently defined Gen Z as anyone born after 1997. Gen Z grew up with technology, the internet, and social media, which sometimes causes them to be stereotyped as tech-addicted, anti-social, or “social justice warriors.”  Millennials currently hold the … Read more

Customer Experience Around The World: 25 New Examples

Customer experience is a global principle. Although it might look different in each location, the concept is always the same: customers want to be valued and should be central to a brand. These 25 companies around the world each demonstrate a quality customer experience in their own way to build customer satisfaction and loyalty. Countdown … Read more

Customer Experience and Marketing Automation

As organizations grow in size and the buying cycle gets more complex, maintaining a one-to-one relationship with prospects and customers at every stage of the buyer’s cycle can be quite an arduous task. It takes years to win a customer. Building a positive customer experience is not an overnight process. You have to spend a … Read more

Customer Experience Innovations

From a recent Forbes.com post What customers want and expect is constantly changing. To stay ahead of the competition, companies need to constantly be finding new ways to serve customers and enhance the customer experience. These 20 companies showcase the freshest examples of customer experience innovation. 1.  Mercedes Launches AR Owner’s Manual Car owner’s manuals are … Read more

Agile Design Thinking Sprint Planning

The highest priority of Agile Development is to “Satisfy the customer through early and continuous delivery of valuable software.” Agile Development advocates adaptive planning, evolutionary development, early delivery, and continual improvement, and it encourages rapid and flexible response to change. Agile development achieves these goals through short development cycles called “sprints.” The short time frame … Read more

Neri Oxman’s Krebs Cycle of Creativity

Inspired by the Krebs Cycle for citric acid, Architect, Designer and Associate Professor of Media Arts and Sciences at the MIT Media Lab, Neri Oxman created the Krebs Cycle of Creativity. Ms. Oxman explains that we usually think of Art is for expression, Science is for exploration, Engineering is for invention and Design is for … Read more