Design Thinking, Lean and Agile Better Defining Customer Problems and Solutions

In today’s experience economy, successful companies don’t stand out because of their efficient production or their better engineering. It is their dedication to understanding their customers and their strong commitment to solving customers’ problems and servicing their needs. In the article, Why Design Thinking is the Future of Management, Stefan Link shares: “Design Thinking helps … Read more

The Five Phases of Customer Data-Driven Success

In The Continuum of Data-Driven Success, dear friend and colleague, Annette Franz, Founder and CEO of CX Journey, Inc. shares these five phases of customer data-driven success: Phase 1: Feedback This is where we see companies in the primitive stages of understanding the importance of data (i.e., they know they need to listen to their … Read more

Ethnographic Research is the Key to Really Understanding Your Customers’ Needs

Ethnography is the branch of anthropology that involves trying to understand how people live their lives. Unlike traditional market researchers, who ask specific, highly practical questions, anthropological researchers visit consumers in their homes or offices to observe and listen in a non directed way. In the HBR article, Ethnographic Research: A Key to Strategy, Ken … Read more

Five Tips for Non Directed Interview

Interviews are one of the basic methods of requirements gathering, usability testing, and task analysis. In order to remove our personal biases, expectations and opinions from the questions asked, one of the questioning technique is non directed interview, sometimes called unstructured interview. Mike Kuniavsky, author and a twenty-year veteran of digital product development shares in … Read more

Tom Friedman’s Five Rules for Surviving our New Economy

From The Wall Street Journals article, Radically Open: Tom Friedman On the Future of Work,Tom Friedman, Pulitzer Prize-winning columnist for The New York Times and author of seven best-selling books, has these five rules: Always think like an immigrant. Because we’re all new immigrants to the age of accelerations. Always think like an artisan. Always do … Read more

2017 Designer to Developer Ratios Trends

One of the questions that I get all the time is “What is the best Designer to Developer ratio?” As you can imagine, this can vary depending on marketplace and business goals. If you developing an engineering tool for engineers then your engineers who are developing it probably have a good idea of who is … Read more